Marketing Best Practices for Small Not for Profits

Marketing Best Practices for small Not for Profits

“These best practices work for all small not for profits – it doesn’t have to be expensive or complicated” – Lelia MacDonald, Marketing & Communications Practice Lead, MAS

1. Make a really good website
2. Use your website as a foundation. Copy the content and design from the website to make all your other communication pieces (e.g. brochures, posters, powerpoint presentations). This will ensure that the messages and the look are consistent.
3. Once a year, review all your communication pieces as an audit.

Our Marketing and Communications Practice Leader, Lelia MacDonald has created a useful website to help not for profits improve their marketing. Here are some links to her site:

• Website How-to
• Brochure How-to
• Annual Promotion Audit How-to

To see more information to help you with marketing & communications, go to Lelia’s website marketingfornonprofits.ca

Let MAS help you strengthen your ability to market your organization effectively and clearly communicate to sponsors, clients and staff. Contact us today and put our expertise to work for you.