Strategic Development, Part 2

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The last post described a process for brainstorming responses to the strategic analysis done during the situation review, the mission and vision revisit and the strategic positioning discussions. This post describes how to take that work and create strategies and goals. A strategy statement is a statement of strategic intent. For example, your program strategy […]

Strategic Development Part 1

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At this point in the strategic planning process you have looked at the internal and external situation, identified key trends that will impact your organization and your clients, confirmed your mission and vision and developed a consensus about how you want to be positioned in the future. The next step is to ask yourself – […]

Marketing for non-profits: not a “one size fits all”

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You may believe that the same marketing approach will fit all non-profits regardless of size. While there are similarities when developing marketing strategies, effective and efficient marketing depends on your marketing & fundraising spend as indicated in the table below.             Marketing best practices for small non-profits Common marketing challenge: […]

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