Marketing – mid-sized charities

Marketing staff – “How can we work smarter?”

EDs – “How can I measure the effectiveness of our marketing?”

Board members – “What are the marketing questions I should ask?”

Consultants – “ How can I add value?”

The marketing challenges you face as a mid-size are much more complex than when you were small.   A mid-size nonprofit spends $100,000+ in marketing and fundraising costs and salaries.  That means you have a decent donor database and you have hired a marketer or a fundraiser.  But how do you run an efficient marketing department?  How do you create a culture where marketers thrive?

MAS has created free tools for you to self-assess your marketing. You can select a project manager from within your nonprofit to guide the self-assessment.  Or you can Contact MAS and we can guide you.



Watch these videos:


Rev Efficiency



Donor Churn

Membership based

Click on these links to learn more:

How to calculate the value of your brand (and why you want to)

What are the risks to your brand?

CFOs – be a hero to your marketing staff.

Charity board members – help marketing staff do better marketing

Are your marketing staff 2nd class citizens?

Marketing trends in mid-size nonprofits

What is the appropriate structure for a marketing department in a mid-size nonprofit?

How to review your donor touch points?

Research results announced for midsize nonprofits – how to self assess your marketing

How is marketing different for non-profits vs for profits?

How to do a marketing self-audit.

How to calculate your most cost-effective revenue sources

5 questions to ask about your brand

How to ensure your marketers thrive

How is marketing a charity different from marketing a membership

Refresh your website – traps to avoid

Replace your Annual Report with a Gratitude Report

Let MAS help you communicate clearly to donors, clients and staff.  Contact MAS today and put our expertise to work for you.