What is the difference between sales and fundraising?

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Answer: they are similar; but fundraising is harder. Why is this topic important for EDs?  If you want to recruit volunteers who can help you with fundraising, search for sales people. How are sales and fundraising the same? The sales department in a for-profit will be structured similarly to the fundraising department in a non-profit. […]

Launching an Estate Giving Program

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What needs to be done to launch an Estate Giving Program? Establish a Committee (which meets very infrequently) Prospective Membership: • Two Board members • Long term loyal donor (who has identified that they have made a estate gift) • Local general practice or estates lawyer • Bank or Account Manager • Accountant • Financial […]

Why are donors interested in estate gifts?

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What motivates a donor to make an Estate Gift? Estate giving donors want to make a difference! While many individuals might want to be a major donor, many cannot afford to do so in their own lifetime. However, they recognize that a bequest gift can allow them to make a significant impact. Most estate gift […]

First steps preparing for an Estate Giving Program

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Our third blog in the series talks about taking the first steps toward an Estate Giving Program. Next steps for “not quite ready” OR first steps preparing for an Estate Giving Program   Your charity should consider increasing marketing and communications of any Bequest Gifts that have been received (gifts via an Estate/Will). Bequest gifts represent […]

Is your organization ready for an Estate Giving Program?

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The second blog in our Estate Giving series is about organizational readiness. When should your charity consider establishing an Estate Giving Program? Estate or Planning Giving has been emerging as the new “buzzword” for many organizations. On the surface it looks like a simple way to secure future funding. The reality is Estate Giving programs […]

Thinking about an Estate Giving Program?

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From time to time MAS registered charity clients ask, what is Estate – or Planned – Giving? Should we consider expanding our fund development program to include Estate Giving?Thinking about an Estate Giving Program? In order to “demystify” Estate Giving, we will be publishing a series of blog posts over the next few weeks.  Each […]

Policies, Policies, Policies

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Policies, Policies, Policies – What You Need and Why! (for the purposes of this blog, I am referring to fundraising policies only) Policies: the word makes some people shudder and others applaud. They are rarely the most exciting part of any fundraiser’s job and often get bumped to the bottom of the “to-do” list, but […]

Marketing for non-profits: not a “one size fits all”

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You may believe that the same marketing approach will fit all non-profits regardless of size. While there are similarities when developing marketing strategies, effective and efficient marketing depends on your marketing & fundraising spend as indicated in the table below.             Marketing best practices for small non-profits Common marketing challenge: […]

Fundraising: Amazing Commitee

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Building a Productive and Inspired Committee Volunteer committees. They are an ingrained part of our fundraising practices – and as outside resources shrink and a greater reliance on fundraising from the private sector grows, committees will be of increasing importance. For the purposes of this blog, the word committee will refer to any group of […]

Fundraising: Special Events

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Special Events:  Key to Success or a Costly Mistake? This has to be one of the most common questions I hear from MAS clients. It’s a question that doesn’t have a black-and-white answer, but is an important strategy (and I use that word deliberately) to consider with your organization’s leadership and Board. I work in […]