Marketing for non-profits: not a “one size fits all”

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You may believe that the same marketing approach will fit all non-profits regardless of size. While there are similarities when developing marketing strategies, effective and efficient marketing depends on your marketing & fundraising spend as indicated in the table below.             Marketing best practices for small non-profits Common marketing challenge: […]

Fundraising: Special Events

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Special Events:  Key to Success or a Costly Mistake? This has to be one of the most common questions I hear from MAS clients. It’s a question that doesn’t have a black-and-white answer, but is an important strategy (and I use that word deliberately) to consider with your organization’s leadership and Board. I work in […]

 

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