Marketing – mid-sized charities

Marketing staff – “How can we work smarter?”

EDs – “How can I measure the effectiveness of our marketing?”

Board members – “What are the marketing questions I should ask?”

Consultants – “ How can I add value?”

The marketing challenges you face as a mid-size are much more complex than when you were small.   A mid-size nonprofit spends $100,000+ in marketing and fundraising costs and salaries.  That means you have a decent donor database and you have hired a marketer or a fundraiser.  But how do you run an efficient marketing department?  How do you create a culture where marketers thrive?

MAS has created free tools for you to self-assess your marketing. You can select a project manager from within your nonprofit to guide the self-assessment.  Or you can Contact MAS and we can guide you.



Watch these videos:


Rev Efficiency



Donor Churn

membership based

Click on these links to learn more:

How to calculate the value of your brand (and why you want to)

What are the risks to your brand?

CFOs – be a hero to your marketing staff.

Charity board members – help marketing staff do better marketing

Are your marketing staff 2nd class citizens?

Marketing trends in mid-size nonprofits

What is the appropriate structure for a marketing department in a mid-size nonprofit?

How to review your donor touch points?

Research results announced for midsize nonprofits – how to self assess your marketing

How is marketing different for non-profits vs for profits?

How to do a marketing self-audit.

How to calculate your most cost-effective revenue sources

5 questions to ask about your brand

How to ensure your marketers thrive

Let MAS help you communicate clearly to donors, clients and staff.  Contact MAS today and put our expertise to work for you.