Start your own nonprofit (Part 2)

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This week we continue our tips on starting your own nonprofit You have an idea that can help others.  Where do you start?  First, figure out how to structure your idea.  Do you want to start a nonprofit?  Or a charity?  Or a for-profit enterprise? Path #3 – incorporate as nonprofit Instead of getting angel […]

Start your own nonprofit (Part 1)

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You have an idea that can help others.  Where do you start?  First, figure out how to structure your idea.  Do you want to start a nonprofit?  Or a charity?  Or a for-profit enterprise? There are 170,000 nonprofits in Canada.  All have a goal that is something other than profit.  They do not have shareholders […]

What is the difference between sales and fundraising?

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Answer: they are similar; but fundraising is harder. Why is this topic important for EDs?  If you want to recruit volunteers who can help you with fundraising, search for sales people. How are sales and fundraising the same? The sales department in a for-profit will be structured similarly to the fundraising department in a non-profit. […]

Marketing for non-profits: not a “one size fits all”

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You may believe that the same marketing approach will fit all non-profits regardless of size. While there are similarities when developing marketing strategies, effective and efficient marketing depends on your marketing & fundraising spend as indicated in the table below.             Marketing best practices for small non-profits Common marketing challenge: […]

 

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